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Mind Your Marketing Ps or Someone Else Will

Mind Your Marketing Ps or Someone Else Will

by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy

Marketing is the frontline revenue driver for any enterprise. Oftentimes we read of the “4 Ps of Marketing” (Product, Price, Place, and Promotion) but the marketing discipline has evolved into now the ’14 Ps of Marketing’ or more or less depending upon who you talk...
Marketing to the Big Eight Objectives

Marketing to the Big Eight Objectives

by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy

Real world experience and survey input has taught me that you can sell anything to anybody if you meet and/or exceed the following 8 prospect/customer/client objectives: Quality: Everything you perform must be of utmost quality or don’t get started. Competition is...
Macroenvironmental Factors That Affect Your Micro

Macroenvironmental Factors That Affect Your Micro

by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy

Most marketing textbooks list 6 macroenvironmental factors that affect how we do things inside our workplaces. I’ve augmented the dimensions to 15: 1. Psychographics: What’s going on in people’s minds? What drives folks? 2. Firmographics:...
Seven Musts Before Walking the Graduation Stage

Seven Musts Before Walking the Graduation Stage

by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy

I often mention (lecture) to students about essential skills before they head out in the real world jungle of challenges and opportunities. Below you will find the Seven Musts that I’ve come to realize myself over time: Speed Reading: I and two of my three adult kids...

Recent Posts

  • Mind Your Marketing Ps or Someone Else Will
  • Marketing to the Big Eight Objectives
  • Macroenvironmental Factors That Affect Your Micro
  • Seven Musts Before Walking the Graduation Stage

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