by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy
Marketing is the frontline revenue driver for any enterprise. Oftentimes we read of the “4 Ps of Marketing” (Product, Price, Place, and Promotion) but the marketing discipline has evolved into now the ’14 Ps of Marketing’ or more or less depending upon who you talk...
by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy
Real world experience and survey input has taught me that you can sell anything to anybody if you meet and/or exceed the following 8 prospect/customer/client objectives: Quality: Everything you perform must be of utmost quality or don’t get started. Competition is...
by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy
Most marketing textbooks list 6 macroenvironmental factors that affect how we do things inside our workplaces. I’ve augmented the dimensions to 15: 1. Psychographics: What’s going on in people’s minds? What drives folks? 2. Firmographics:...
by admin | Oct 22, 2019 | Academic, Business, Business Analysis, Marketing Strategy
I often mention (lecture) to students about essential skills before they head out in the real world jungle of challenges and opportunities. Below you will find the Seven Musts that I’ve come to realize myself over time: Speed Reading: I and two of my three adult kids...
