Who we are

Hink, Inc. services businesses from Port St. Lucie to worldwide

About US

We coach business owners and senior management staff, design business plans, develop marketing strategies and create marketing plans.

We specialize in business consulting for both small business startups as well as mature companies. Schedule monthly operations / budget reviews to keep your business on track.


Our Philosophy

Our company provides all the help you can expect. We accomplish the job by providing the appropriate business planning, marketing strategy, sales training, and other helpful resources. Our efforts are focused on solving the problems of our clients. The trust and respect that we gain has been a major contribution to our success. We make sure that this philosophy continues when prospects become our clients.

Our Values


We establish relationships with our clients that are generally positive and productive. We make sure it creates a positive impact on the lives of our clients.


We study the business first and focus on solving one goal at a time. With this method, we make sure that we deliver the highest value to our clients.

Integrity and Accountability

We uphold the highest standards in our actions and we make sure that we are accountable for every decision that we make in each dealings. 


We work together as a team in meeting the needs of our clients. We pay full respect not just to our clients but for our people who work hard each day. We make sure we encourage them in achieving their full potential and make sure their efforts don’t go unnoticed. 

About Doc Hink

I am a South Florida bilingual (Spanish) native who has been selling and managing my whole life in the areas of office equipment, document management services outsourcing, mortgages, and sales/marketing training for companies like Xerox and IKON before going solo. I am affiliated with all of the professional sales and marketing associations, honor societies, and fraternities in which I hold all seven of their professional certifications. I have been an adjunct professor at the University of Miami, Barry University, American InterContinental University (on-ground, hybrid, and online deliverables), Florida Atlantic University, Miami Dade College, Northwood University, Nova Southeastern University, Strayer University, South College, New England College, and Everglades/Keiser University teaching sales, sales management, marketing, management, negotiation, diversity, leadership/ethics, business research methods, operations management, real estate, mortgages, and strategy at all levels. I have conducted executive education and professional association seminars, consulted with mortgage companies, and has been a guest speaker for various groups.

I am currently Assistant Professor of Marketing-Faculty of the Practice @ Embry-Riddle Aeronautical University (ERAU) Worldwide Online in Daytona Beach, FL after a decade away as Professor of Management and Marketing @ Sullivan University (SU) Graduate School of Business in Louisville, KY and Chair/Associate Professor of Management and Marketing @ Lincoln Memorial University (LMU) in Harrogate, TN where MBA students voted me Faculty Member of the Year (2012-13). I am a former LMU Sam Walton Fellow for Students in Free Enterprise (SIFE; now renamed ENACTUS) and LMU Chair of the Management, Marketing, and Professional Golf Management Departments. I am published and cited in textbooks, websites, and scholarly and professional trade journals. My research interests are professional salesmanship, sales management, general management, marketing, communication, cross-cultural values, performance leadership, motivation, strategy, entrepreneurship, and international business. I serve on the editorial review board for the Interdisciplinary Journal of Contemporary Research in Business (IJCRB). I am a recipient of a Teaching Excellence Award from the Accreditation Council for Business Schools and Programs (ACBSP). I am CEO of ‘Hink, Inc.’, my own sales, marketing, management, and keynote speech consulting practice since 1991. My book (now in its 3rd Edition), ‘Selling By Objectives (SBO): The Handbook for More Profitability in the 21st Century’, is receiving rave reviews. I’ve also written a marketing textbook ‘Senior Seminar in Marketing Topics’.

I hold a BA in Political Science from the University of Miami (Magna cum Laude), an MBA from Barry University, and dual DBA degrees in Management (11/02) and Marketing (4/09) from Nova Southeastern University. I am listed in Who’s Who in Professional Management, National Association of Sales Professionals Registry of Who’s Who, and Metropolitan Registry of Who’s Who Executives and Professionals, The Global Directory of Who’s Who, and Faculty Row of Super Professors.

I reside with my wife of 40 years, Deb, in Port St. Lucie, Florida and have three adult ‘kids’ (Jennifer, Melissa, and Steven). I love live theatre, basketball and football, bowling, table tennis (ping pong), reading, music, and golf.


  • Florida Association of Mortgage Brokers
  • Florida Association of Legal Administrators
  • Accreditation Council for Business Schools & Programs
  • Cruise Line Industry Association
  • Motorola-Nortel
  • Florida Association of Realtors
  • Appalachian College Association
  • Students in Free Enterprise
  • The University of Miami
  • Lincoln Memorial University
  • Keiser University
  • Embry-Riddle Aeronautical University
  • American InterContinental University
  • Barry University
  • Nova Southeastern University
  • Everglades University
  • Miami Dade College
  • Sullivan University
  • Florida Atlantic University
  • Xerox Corp.
  • IKON
  • Northwood University
  • Halsey & Griffith (Ricoh, Canon, HP) Dealership